This young IT consulting firm wanted to revisit their visual identity and establish a stronger base as they began to gain industry traction. Their goals were to stand out amongst a dull status quo and represent both trusted expertise and refreshing startup culture.
Beyond the delivered foundation, this project stands as a case study to demonstrate a collaborative designer / client process.
Designing the Techrategy logo and core assets was indicative of a successful process. The refresh was broken into several stages – each beginning with conversational interviews, then design exploration, and review with the client. Consistent communication and a shared understanding of our goals lead to fluid decision making and a successful outcome.
Below are some select boards from several presentations with the client. They demonstrate the visual research and thread of selections that lead to our final design.