Addepar Form Studies:
Exploring Identity Through Line, Shape, & Composition
This book collects an exploration of compositions derived from Addepar’s logo. Its aim is to document and share our visual research and educate readers about our process. The method of visual research used embraces Armin Hofmann's philosophy that strong emotional and formal design is created through a cycle of making and reflecting.
The examples in Addepar Form Studies are organized to illustrate our process and to demonstrate the evolving nuances at play in our drawings. We discuss the construction of the project – how we approached the definition of parameters, independent sketching, group critique, and decision making. The end result simultaneously serves as a library of visual concepts for the brand identity and a reference for design process and methods accessible to designers and non-designers alike.